Digital marketing is nothing but a collective effort of business development, marketing and technology teams in an organization that utilizes all the possible digital media channels, devices as well as internet and online-based marketing funnels to communicate with prospective audiences.

Advantages of digital marketing over traditional marketing:

• Cheaper than traditional marketing.
• Better at understanding return on investment(ROI).
• The most measurable form of marketing.
• Fully adjustable with given budget.
• Digital marketing increases brand awareness.
• Allows to target right customers.
• Improves your conversion rate.
• Global reach.